2026 Ford Maverick

Starting at $28,145

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Model Highlights

2026 Ford Maverick in Kenosha, WI

The truck segment has always asked buyers to make a choice: accept a full-size or midsize truck's scale and operating costs, or give up the utility of an open bed entirely. The 2026 Ford Maverick reframes that choice completely. Available now at Gordie Boucher Ford of Kenosha, the Maverick is a compact unibody pickup that brings genuine truck practicality to drivers who want a bed, a capable tow rating, and everyday fuel efficiency in a package that fits as naturally in a Kenosha parking garage as it does on a weekend trail. If you've been waiting for a truck that fits your actual life rather than asking your life to fit around a truck, the Maverick is worth a close look. Stop by 7820 120th Ave, Kenosha, WI and discover how much truck fits in a compact footprint.

Ford Maverick Features

  • Compact unibody pickup with a car-like driving experience and genuine open-bed utility
  • Standard hybrid powertrain delivering exceptional everyday efficiency
  • Available all-wheel drive for confident traction in Wisconsin winters
  • Towing capacity of up to 4,000 lbs when properly equipped
  • Payload capacity of up to 1,500 lbs when properly equipped
  • Standard Ford Co-Pilot360™ driver-assist technology across all trims
  • FLEXBED™ system with built-in 110V outlet and versatile cargo management options

The Maverick occupies a position in the Ford lineup that no other truck does — a compact pickup engineered from the ground up around the needs of drivers who want truck utility without truck-sized compromises in their everyday driving life.

On-Road and Off-Road Capability

The Maverick's unibody platform gives it a composed, car-like ride quality that full-size and midsize trucks can't match in daily driving — while its available all-wheel drive and available FX4 Off-Road Package give it meaningful capability when the road surface changes.

  • Available intelligent all-wheel drive with automatic engagement for confident traction on snow, wet pavement, and loose surfaces
  • Available FX4 Off-Road Package with off-road-tuned shock absorbers, all-terrain tires, and skid plates for light trail use
  • Selectable drive modes including Normal, Eco, Sport, and available Tow/Haul mode
  • Hill Start Assist for controlled starts on inclines without rollback
  • Car-based suspension tuning delivers a smooth, composed ride over Kenosha's varied road surfaces
  • Tight turning radius for confident maneuvering in urban environments and tight parking situations

The Maverick isn't designed to compete with Raptor-grade trail machines — it's designed to handle the snow-covered Wisconsin roads, gravel back lanes, and occasional dirt paths that compact truck buyers actually encounter on a regular basis.

Cargo Space & Storage

The Maverick's FLEXBED™ system transforms what a compact truck bed can do. Thoughtfully designed from the ground up, it delivers a level of cargo versatility that makes the small footprint feel considerably larger in practice.

  • 4.5-foot bed with FLEXBED™ cargo system featuring built-in tie-down cleats and adjustable dividers
  • Built-in 110V power outlet in the bed for powering tools and devices without a separate generator
  • Available FLEXBED™ accessories including a storage organizer, bicycle carrier, and camping platform
  • Fold-flat rear seats on SuperCrew cab for extended in-cab cargo capability
  • Available under-seat rear storage compartment for securing valuables in the cab
  • Generous center console storage with multiple USB-C ports and available wireless charging
  • Compact exterior dimensions that fit in standard parking spaces where larger trucks cannot

Whether you're carrying tools to a weekend project, loading a mountain bike, or simply keeping the back seat organized for a family outing, the Maverick's cargo systems deliver a level of day-to-day utility that consistently surprises drivers who expect less from a compact truck.

Towing Capability

For a compact truck, the Maverick's towing numbers are genuinely useful — covering the recreational and light-duty towing that compact pickup buyers actually do without requiring a larger, less efficient vehicle to get the job done.

  • Towing capacity of up to 4,000 lbs when properly equipped with the EcoBoost® engine and available tow package
  • Standard hybrid models offer towing capacity of up to 2,000 lbs for lighter recreational loads
  • Available factory tow package with trailer hitch receiver and integrated wiring harness
  • Trailer sway control helps maintain stability when towing on highways and winding roads
  • Tow/Haul mode optimizes transmission shift points and engine braking under load
  • Hill Start Assist prevents rollback when towing on inclines

A small boat trailer headed to the Kenosha lakefront, a personal watercraft for a weekend on Lake Michigan, or a compact utility trailer for home improvement supplies — the Maverick handles the towing tasks that compact truck buyers encounter most often without the operating costs of a larger vehicle.

Technology

  • Available 13.2-inch touchscreen with SYNC® 4 technology
  • Wireless Apple CarPlay® and Android Auto™ integration
  • Available B&O Sound System for premium in-cabin audio
  • FordPass™ Connect with remote start, vehicle status, and location services
  • Available 8-inch digital instrument cluster with configurable driver information displays
  • Available wireless charging pad and multiple USB-C ports throughout the cab
  • Built-in 110V outlet in the bed and available outlets in the cab for powering devices on the go

The Maverick's technology suite is designed around the reality of how compact truck buyers actually use their vehicles — wireless connectivity, intuitive touchscreen control, and practical power outlets that turn the truck into a genuinely useful mobile platform.

Interior

  • Comfortable five-passenger cabin with available full rear doors on SuperCrew configuration
  • Available heated front seats and available heated steering wheel for cold Wisconsin mornings
  • Available dual-zone automatic climate control for personalized cabin comfort
  • Available premium cloth and available leather-trimmed seating surfaces on upper trims
  • Fold-flat rear seats creating a flat extended cargo floor when passenger space isn't needed
  • Practical, durable interior materials designed to handle active lifestyles without showing wear
  • Thoughtful in-cabin storage throughout including door pockets, overhead storage, and a deep center console

The Maverick's interior is designed around the everyday reality of its buyers — a practical, comfortable cab that doesn't ask you to choose between passengers and cargo, and doesn't sacrifice livability in the name of truck-specific austerity.

Exterior

  • Compact, clean exterior proportions that manage urban environments and standard parking spaces naturally
  • Available LED headlamps with a distinctive daytime running light signature
  • Available 17-inch aluminum wheels on upper trim levels
  • Available FX4 Off-Road Package with distinctive exterior accents and all-terrain tires
  • Available sport appearance package with blacked-out exterior trim elements
  • Distinctive truck identity in a size that doesn't dominate the driveway or the road

The Maverick's design communicates its compact truck character clearly without trying to visually inflate itself to full-size proportions — an honest, well-proportioned pickup that looks exactly like what it is.

Performance

  • Standard 2.5L hybrid powertrain combining a naturally aspirated four-cylinder with electric assist for outstanding everyday efficiency
  • Available 2.0L EcoBoost® turbocharged four-cylinder for drivers who prioritize towing performance and more responsive power delivery
  • CVT transmission on hybrid models for seamless, smooth power delivery in daily driving
  • Eight-speed automatic transmission on EcoBoost® models for responsive performance under varied load conditions
  • Front-wheel drive standard on hybrid models; available all-wheel drive on EcoBoost® models

The standard hybrid powertrain is the Maverick's defining characteristic — a truck that delivers genuine everyday efficiency without asking buyers to sacrifice the open bed and towing capability that make a truck useful in the first place. For drivers who prioritize towing and available all-wheel drive, the EcoBoost® option provides the additional performance headroom they need.

Ford Co-Pilot360™ Safety Technology

  • Pre-Collision Assist with Automatic Emergency Braking
  • Blind Spot Information System with Cross-Traffic Alert
  • Lane-Keeping System and Lane-Centering Assist
  • Adaptive Cruise Control with Stop-and-Go
  • Available Rear View Camera with dynamic guidelines
  • Available Evasive Steering Assist

Ford's Co-Pilot360™ suite comes standard on every Maverick trim, ensuring that every buyer — regardless of which configuration they choose — benefits from a comprehensive layer of intelligent driver-assist technology from day one.

Ford Maverick Trim Levels

  • Maverick XL: A well-equipped entry point with standard hybrid power, Co-Pilot360™, and core everyday utility built around the FLEXBED™ system
  • Maverick XLT: The most popular configuration with enhanced comfort, technology, and appearance features that balance practicality with everyday refinement
  • Maverick Lariat: Premium interior materials, upgraded technology, and a polished presence that elevates the compact truck experience without changing its practical character
  • Maverick Tremor®: Off-road-tuned suspension, all-terrain tires, and available AWD for compact truck buyers who want genuine trail capability alongside everyday practicality

Every Maverick trim is built on the same hybrid-standard foundation of efficiency and utility. The differences reflect how much refinement and capability you want alongside that core everyday practicality.

Ford Maverick vs. Ford Ranger: What's the Difference?

The Maverick and Ranger are both capable Ford pickup trucks — but they serve drivers at meaningfully different points on the size and capability spectrum. Here's how they compare, and you can learn more about the 2026 Ford Ranger at Gordie Boucher Ford of Kenosha.

  • Size & Platform: The Maverick is a compact unibody pickup — closer in footprint to a car than a traditional truck, with a smoother everyday ride to match. The Ranger is a midsize body-on-frame truck with greater structural rigidity under heavy loads and a larger overall presence.
  • Towing & Payload: The Ranger tows up to 7,500 lbs and carries up to 1,625 lbs of payload — advantages that matter for drivers with more demanding towing needs. The Maverick's 4,000-lb tow rating covers recreational towing comfortably while keeping everyday operating costs lower.
  • Powertrain: The Maverick's standard hybrid powertrain is its most distinctive feature — no other Ford truck offers a standard hybrid option. The Ranger focuses on turbocharged gasoline engines tuned for capability and trail performance, including the high-output Raptor variant.
  • Daily Maneuverability: The Maverick's compact dimensions make it considerably easier to navigate in urban environments, tight parking structures, and crowded Kenosha streets. The Ranger's larger footprint provides more bed length and structural capability but requires more awareness in confined spaces.
  • Off-Road: The Ranger Raptor is a serious performance off-road machine. The Maverick Tremor® handles light trail duty competently — a meaningful difference for buyers who regularly venture beyond the pavement.
  • Who It's For: The Maverick suits drivers who want a practical, efficient compact truck for daily use with occasional light towing. The Ranger is the right choice when towing demands are higher, off-road performance matters more, or a larger bed and body-on-frame construction are priorities.

Choose the Maverick when everyday efficiency, urban maneuverability, and compact utility are the priority. Choose the Ranger when towing capacity, trail performance, and midsize truck capability are what the job or lifestyle demands. Explore the 2026 Ford Ranger at Gordie Boucher Ford of Kenosha to compare both in detail.

Ford Maverick vs. Ford F-250 Super Duty®: What's the Difference?

The Maverick and F-250 Super Duty represent opposite ends of the Ford truck spectrum — connected by a shared commitment to truck utility, separated by everything else. Here's how they compare, and you can learn more about the 2026 Ford F-250 Super Duty® at Gordie Boucher Ford of Kenosha.

  • Scale & Purpose: The Maverick is a compact everyday truck optimized for urban maneuverability, efficiency, and light-duty utility. The F-250 Super Duty is a heavy-duty full-size truck built on a purpose-engineered steel frame for commercial towing and payload demands that no compact or midsize truck is remotely rated to handle.
  • Towing & Payload: The Maverick tows up to 4,000 lbs. The F-250 tows up to 22,800 lbs conventionally — more than five times the Maverick's capacity — and carries nearly three times the payload. For drivers whose work regularly involves heavy trailers or large bed loads, the F-250 operates in an entirely different capability category.
  • Powertrain: The Maverick's standard hybrid powertrain prioritizes daily efficiency. The F-250 counters with the 6.7L Power Stroke® diesel producing 1,200 lb-ft of torque — a powertrain purpose-built for sustained heavy-duty work cycles that the Maverick's efficient four-cylinder was never designed to approach.
  • Daily Driving: The Maverick's compact dimensions and car-like ride quality make it a natural everyday vehicle for Kenosha-area drivers. The F-250's heavy-duty construction is most appreciated under significant load — its size and weight make it a different proposition entirely as a daily driver.
  • Who It's For: The Maverick suits drivers who want a right-sized truck for daily life with occasional light towing. The F-250 is for commercial operators, heavy towers, and working professionals whose demands have firmly established that a lighter truck — compact or otherwise — simply isn't sufficient for the job.

Choose the Maverick for a compact, efficient everyday truck that delivers genuine utility without the scale or operating demands of a larger vehicle. Choose the F-250 Super Duty® when the loads are heavy, the towing is serious, and capability is the only metric that matters. Explore the 2026 Ford F-250 Super Duty® at Gordie Boucher Ford of Kenosha to understand where each truck fits.

Frequently Asked Questions: 2026 Ford Maverick

Is the 2026 Ford Maverick a hybrid?
Yes. The 2026 Ford Maverick comes standard with a 2.5L hybrid powertrain that combines a naturally aspirated four-cylinder engine with electric assist. It's the only Ford truck that includes hybrid power as standard equipment. A 2.0L EcoBoost® turbocharged four-cylinder is available for drivers who prioritize towing performance and available all-wheel drive.
How much can the 2026 Ford Maverick tow?
When properly equipped with the available tow package and 2.0L EcoBoost® engine, the 2026 Maverick can tow up to 4,000 lbs — suitable for personal watercraft, small utility trailers, and compact campers. Standard hybrid models offer towing capacity of up to 2,000 lbs for lighter recreational loads.
What is the payload capacity of the 2026 Ford Maverick?
The 2026 Maverick offers a maximum payload capacity of up to 1,500 lbs when properly configured — well-suited for hauling tools, materials, and recreational gear in the standard 4.5-foot FLEXBED™.
What is the FLEXBED™ on the Ford Maverick?
The FLEXBED™ is Ford's innovative cargo management system built into the Maverick's 4.5-foot bed. It features a built-in 110V power outlet, integrated tie-down cleats, adjustable dividers, and compatibility with a range of Ford accessories including a bicycle carrier, storage organizer, and camping platform — making the compact bed significantly more versatile than its dimensions suggest.
Does the 2026 Ford Maverick have all-wheel drive?
All-wheel drive is available on 2026 Maverick models equipped with the 2.0L EcoBoost® engine. The standard hybrid powertrain is front-wheel drive. AWD engages automatically when additional traction is needed — a practical advantage for Kenosha-area drivers navigating snow and wet roads.
How does the Ford Maverick compare to the Ford Ranger?
The Maverick is a compact unibody truck with a standard hybrid powertrain, a smaller footprint, and a car-like ride quality suited to everyday urban use. The Ranger is a midsize body-on-frame truck with higher towing capacity, available Raptor performance, and greater structural capability under heavy loads. Learn more about the 2026 Ford Ranger at Gordie Boucher Ford of Kenosha.
How does the Ford Maverick compare to the Ford F-250 Super Duty®?
The Maverick is a compact everyday truck optimized for efficiency and urban utility, towing up to 4,000 lbs. The F-250 Super Duty® is a heavy-duty full-size truck built for commercial and heavy recreational demands, towing up to 22,800 lbs conventionally with available diesel power. Learn more about the 2026 Ford F-250 Super Duty® at Gordie Boucher Ford of Kenosha.
Does the 2026 Ford Maverick have Apple CarPlay?
Yes. The 2026 Maverick includes wireless Apple CarPlay® and Android Auto™ integration standard, with available SYNC® 4 technology on a 13.2-inch touchscreen across higher trim levels.
Is the 2026 Ford Maverick available near Kenosha, WI?
Yes. The 2026 Ford Maverick is available at Gordie Boucher Ford of Kenosha, located at 7820 120th Ave, Kenosha, WI. Our team can walk you through powertrain options, trim levels, and available packages to help you find the right Maverick configuration for your daily driving needs.
What trim levels does the 2026 Ford Maverick come in?
The 2026 Maverick is offered in XL, XLT, Lariat, and Tremor® trims. Each is built on the same hybrid-standard foundation of efficiency and compact utility, with progressive upgrades in technology, materials, and capability across the lineup.

Maverick Quick Reference

  • Vehicle: 2026 Ford Maverick
  • Location: Kenosha, WI
  • Cab Style: SuperCrew (standard)
  • Bed Length: Standard 4.5-foot FLEXBED™
  • Seating: Up to five passengers
  • Towing: Up to 4,000 lbs when properly equipped (EcoBoost®)
  • Payload: Up to 1,500 lbs when properly equipped
  • Performance: Standard 2.5L hybrid; available 2.0L EcoBoost® with AWD
  • Standout Features: Standard hybrid powertrain, FLEXBED™ with built-in 110V outlet, available FX4 Off-Road Package, available 13.2-inch SYNC® 4 touchscreen, compact footprint
  • Why Drivers Choose It: A compact truck that takes everyday practicality seriously — right-sized for Kenosha's streets and parking lots, efficient enough to make the daily commute genuinely economical, and capable enough to handle the towing and hauling that compact truck buyers actually need

Check Out Our 2026 Ford Maverick In Stock

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