Our Brand Promise | Boucher Ford Kenosha
What You Can Expect
Trusted Across Southeast Wisconsin
The Boucher Automotive Group ranks among the top 75 dealer groups in the nation (Automotive News), employs over 1,200 people, and has been voted a Top 5 Workplace in Southeast Wisconsin since 2010 (Milwaukee Journal Sentinel Workplace Dynamics survey).
Our Mission
We ride with you every mile, before, during, and after the sale. It is more than our motto—it’s our mission.
- Listen first and help you find the right vehicle.
- Make sure it fits your budget and goals.
- Keep the process professional, clear, and efficient.
After the sale, we’re here to help with vehicle features, service questions, and long-term care. Our certified technicians, service advisors, and collision teams are trained to protect your investment for the life of your vehicle.
A Wisconsin Dealership Family Since 1977
Gordon F. Boucher began his automotive career in 1956. In 1977, he opened his first Lincoln-Mercury dealership in West Allis. Today, the Boucher Automotive Group operates 31 dealerships across Southeast Wisconsin and is led by the Boucher family.
Community Involvement
Since 1985, Boucher has sponsored and underwritten the costs of the Muscular Dystrophy Association Summer Camp. Boucher also supports the Vince Lombardi Charity Golf Classic, Vince Lombardi Walk/Run for Cancer, Bobbie Nick Voss Charitable Funds, Juvenile Diabetes Research Foundation, Wisconsin Veterans organizations, and more. In 1996, Gordie Boucher was recognized as Time Magazine's Dealer of the Year.
Why Boucher “Rides with You Every Mile”
More choice. More value. More confidence—before, during, and after your purchase.
Selection & Inventory
- Choose from 16 new car brands to fit your budget.
- Over 7,500 quality new and used vehicles in stock.
- Relaxed, consultative shopping experience.
Local Convenience
- 31 dealerships in 12 Wisconsin cities.
- Serving Franklin, Greenfield, Janesville, Kenosha, Menomonee Falls, Milwaukee, Oconomowoc, Racine, Thiensville, Waukesha, West Allis, West Bend.
Financing & Pricing
- Work with 25 trusted lenders for competitive terms.
- “Up Front” market-based pricing for strong value.
- Ranked among the top 75 volume groups in the nation.
Pre-Owned Value
- Manufacturer Certified Pre-Owned (15 brands).
- Boucher exclusive 12-Month / 12,000-Mile warranty.
- Smart Buy under $9,995 (includes maintenance package valued at $816).
- Every vehicle includes a CARFAX history report.
Trade-In Confidence
- We’ll buy your car—even if you don’t buy from us.
- Get top dollar with the buying power of our dealership group.
- Try our 2-minute appraisal and tips to boost trade value.
Service & Support
- 18 award-winning service centers with certified technicians.
- Loaner vehicles & shuttle service available.
- Monthly service specials to save after your purchase.
- 5 body shops—all makes/models, all insurance companies.