If you're craving true off-road capability wrapped in iconic style, the rugged new Ford Bronco is here at Gordie Boucher Ford of Kenosha. Built to conquer Wisconsin's toughest trails—from the Kettle Moraine to rocky Lake Michigan bluffs—this SUV delivers legendary 4×4 power, advanced tech, and driver-focused design. Ready to explore? Get pre-approved fast and start your journey.

Is the New Ford Bronco Right for Your Wisconsin Lifestyle?

The Ford Bronco is the ultimate choice for adventurers who demand authentic off-road performance and a commanding presence on and off the pavement. Choose from Heritage, Badlands, Wildtrak, or Raptor trims—each purpose-built for trails, rock crawling, or overlanding. These Bronco models blend military-grade suspension, massive ground clearance, and removable doors/roof—perfect for Wisconsin's seasons.

Want something more compact and city-friendly? Check out the versatile Ford Bronco Sport in Kenosha—offering everyday practicality with off-road DNA.

Explore our current Bronco offers in Kenosha: click through our latest vehicle specials to discover outstanding deals and incentives.

Ford Bronco vs. Bronco Sport: Which One Fits You?

Though they share a Bronco name, these SUVs serve different needs:

Ford Bronco: A full-size off-road beast with powerful V6 or turbocharged options, removable top, and advanced capabilities—ideal for serious trail drivers, rock crawling, or overlanding. It's rugged, bold, and built for endless exploration.
Bronco Sport: A compact, city-friendly SUV with adventure ready DNA. It offers AWD, trail-capable modes, flexible cargo space, and efficient EcoBoost® engines—great for families, daily commutes, and light off-road excursions.

Not sure which one fits your journey? Our expert team at Gordie Boucher Ford of Kenosha is ready to help you choose. Visit our Finance Department to explore tailored payment or leasing options.

Why Choose the Ford Bronco for Wisconsin Adventures?

The Bronco is engineered for extreme terrains and unpredictable weather—from snow-laden logging roads to steep shoreline trails. With Trail Control, Trail Turn Assist, and high-strength steel frame, it conquers rough paths while delivering off-road refinement. Adventure seekers will appreciate features like locking differentials, heavy-duty shocks, and genuine off-road tires.

Built Tough, Ready for Wisconsin Seasons

Equipped with weather-resilient interior surfaces, SYNC® 4 infotainment, and optional front-facing off-road camera, the Bronco ensures comfort and safety on early-winter ice or summer gravel roads. And with Ford Co-Pilot360™ safety tech and standard auto emergency braking, it's ready for everyday driving in Kenosha.

Browse New & Used Ford Bronco Models in Kenosha

Looking for a specific Bronco or Bronco Sport model? Explore our real-time inventory of new and pre-owned options right here in Kenosha. View available inventory now and find your ideal match today.

Test Drive or Lease the Ford Bronco in Kenosha, WI

Come experience the legendary Bronco firsthand—visit us to test-drive trims ranging from the versatile Badlands to the extreme Raptor. Explore our Bronco incentives through vehicle specials, or contact us now and let us help you find the perfect Bronco for your Wisconsin adventures.